The key points to take from this article and for any kind of executive search in Asia.
- You can't ignore cultural realities - too often foreign firms, especially startups and tech firms want to hire for THEIR culture. When the reality is the culture of the country they're going into often dictates the kind of talent that will be successful there.
- You can train your culture into employees, but it will take time and effort. Candidates in Asia realise they take a risk working for a firm who's only partially committed the country and/or region. They will hedge their bets if you hedge yours.
- The more you invest in the region from an education, marketing and employment development aspect the more you will return.