So the online job board war in NZ is looking to take off soon as Trademe has announced that recruitment advertising is their next target. I'm a big supporter of Seek and admire them for their focus on getting their brand out in front of candidates, which is really what the job boards main focus should be.
The reality is the average job seeker is not looking for brand new tools to help them find a job, and the average employer and recruiter aren't really looking for tools to screen candidates. Both sides want a good group of strong options to choose from, especially in a candidate-short market where job seekers get multiple options anyway, while employers have to fight to get multiple candidate choice. As long as Seek continues to be foremost in the candidates' vision with their widespread advertising campaign, I think they will be able to offer value to both parties.
With that in mind though, it means Trademe should really be able to compete. They have huge coverage in NZ and with the opportunity to offer target marketing to their customers (wouldn't you love to serve up "Sales Executive" job ads to people looking to buy books about Sales?), I'm really keen to see what they come up with as an offering.
On another note, I'm kind of surprised at Sam Morgan's quote at the bottom of the article: "The internet space is changing really rapidly and we are continuing to hire people in their 20s who can try to inform us about what is happening on the Web". So if you aren't in your 20s you can't know what is going on on the Internet? Knowing the NZ media, he was probably misquoted. Not a good look though.