Trademe Jobs has hit the market in NZ with a real roar on their first day offering job postings for $25 until Thursday night. On the TV One News tonight the GM for New Zealand's current number one marketshare job board, Seek, put on a brave face and said that price wasn't their only focus. But I know they will be worried. Seek isn't as user friendly as they like to think they are. And their continual price increases coupled with lower effectiveness of their listings has many advertisers looking elsewhere. Trademe also have such huge reach with their traffic that they represent a challenge that Seek have never had to face in the New Zealand market.
IT jobs is a big part of Seek and they currently have 2,800 jobs online for all of New Zealand. In one day Trademe has already added 357 IT jobs. In comparison JobUniverse which is a dedicated IT job board only has 632 after being in the market for as long as I can remember (hardly a "universe" is it). Search4jobs which is apparently the "2nd place" job board in the market has 680 IT jobs advertised at the moment. While I think Seek might catch a cold from Trademe's aggressive entry to the marketplace there is a real chance that Search4jobs and JobUniverse will get terminal pneumonia.