Seriously, you're a business like every other business now. The world of work has changed to the point where if you just judge yourself as just an employee at some point you'll be disappointed that people treat you like a business.
So what does this mean to you? It really empowers you. It means you can decide the training and development you need. It means you can decide where you invest in your business, and it means you can decide your target market.
At the same time it opens you up to the same kind of treatment you currently give other businesses. You vote with your feet and money; your own customers can do the same. You need to hustle to keep them and to provide them with reasons to stay with you, in the same way the businesses that sell to you do.
So as an employee try asking the following, if you can answer them then you're thinking like a business:
- How much money has the company made this month and was my role important in delivering that?
- How much profit did we make and what was my role in delivering that?
- What am I uncertain about at work that makes me worse at my job?
- What can I influence to make myself a key part of the business?
- What do the customers think of our business and of the part I play in delivering it?
And one little extra to think about:
- If my company went bust tomorrow would my personal brand currently be good enough to convince a current customer to work with me personally?
Good summary.... And one more question (if you own product responsibilities, no matter if in design, or manufacturing or marketing role), do you wake up worried about the product?
Posted by: Nikolay | Wednesday, December 21, 2011 at 08:02 PM
You should.
Posted by: Steven | Thursday, December 22, 2011 at 08:27 AM